8 major Google algorithm updates, explained

8 major Google algorithm updates, explained Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on each.  But before we start, let’s do something fun. What if you could see which of the updates impacted...

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Benefits of SEO

Benefits of SEO  1. The Results are Low Cost (In Comparison to Adwords and PPC) Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have...

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What Is the Difference Between White Hat and Black Hat SEO?

What Is the Difference Between White Hat and Black Hat SEO? Chances are you’ve heard about HBO’s latest hit, Westworld. However, for those of you haven’t, here’s a quick refresher (sans spoilers): The series is based on a 1973 film of the same name that features a futuristic wild west theme park which caters to the dark desires of its wealthy guests. It’s inhabited by highly realistic – and intelligent – robots, and their interactions with the guests allow the show to explore some moral gray areas. When entering the park, guests pick...

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